The Outthinking Process: Discovering Fourth Options

Business leaders need to get on board with The Outthinking process if they want to tap into innovative organizational success. The year 2021 is a pivotal moment where the world is changing rapidly. Leadership and success during such challenging times necessitate innovation in strategy. According to the Growth Institute, “There’s going to be two types of companies that emerge: the thinkers, and the Outthinkers.” Innovation is more about “out-thinking” rather than outspending the competition. Outthinkers are leaders who embrace new concepts to drive their organization on a path toward remarkable and sustainable growth. Kaihan Krippendorff states that the key to becoming the Outthinker lies in your ability to uncover, execute on, and exploit the strategic Fourth Option in your organization.

Kaihan Krippendorff defines the three classic ways of outthinking:

  1. Disruptive Innovation: Targeting customer segments that competitors view as low-value or a product viewed as non-sophisticated.
  2. Blue Ocean Strategy: Finding a new market or new customers instead of targeting an existing market or customer base.
  3. Take It Whole” conquering the prize in question with no bloodshed or destruction.

The Fourth Option is the point at which others stop thinking. Introducing Fourth Options can be extremely profitable when the norm is changing. In the middle of a global pandemic is prime time to discover Fourth Options.

Why Should You Consider the Outthinking Process?

Businesses easily get stuck in a rut, using the same old strategic approaches. Unleashing creative solutions that push beyond the obvious creates a Fourth Option® not previously considered. Individuals and teams working through The Outthinker Process discover Fourth Options® for breakthrough solutions to challenges of any size. 

The Outthinker Full Day Course

P2L offers a one-day course for current and future business leaders which is intended to help them design innovative strategies to create breakthrough solutions to their business challenges.

The Outthinker Full Day Course is for front-line and mid-level leaders who go over a business case to master the outthinking process, habits, and core tools followed by immediate application of learned tools to real-life business challenges.

Throughout this one or one-and-a-half-day program, participants first work through a business case to master the process, habits, and core tools. Participants then deepen their skills by applying what they have learned to a real-life, immediate business challenge. By immediately practicing what they learn, participants build their comfort level by designing innovative strategies to create breakthrough solutions to their business challenges.

This is what you will gain from this course:

  • Learn command over a set of strategic and innovative thinking tools
  • Apply these tools to real-world challenges
  • Create Fourth Option® solutions for a current initiative or problem

Click here to get more details about the course and connect with P2L. 

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