What is Salesforce?


According to The Street, Salesforce is a cloud computing service as a software (SaaS) company that specializes in customer relationship management (CRM). Salesforce’s services allow businesses to use cloud technology to better connect with customers, partners and potential customers.

The cloud-based software allows companies to track (in real time) analytics, customer success and support, customer complaints and a variety of other CRM functions with the ease of cloud storage and access wherever the users are.


Why are companies using Salesforce?


  • Accessible

Since Salesforce is a cloud software, it’s accessible anywhere and everywhere as long as you have access to the internet. Being able to reach your CRM tool through the cloud no matter where you are makes it easier to access important files and stay updated on clients.


  • Easy to use and understand

Salesforce CRM targets a broad range of companies, many of whom do not have any background in software and technology. Salesforce meets and exceeds the ease of use requirement by offering a simpler and extremely intuitive user-interface. There is no need to invest time in coding or carefully pour through the information and product updates.


  • Security

Salesforce delivers reliable data security and protection. It ensures that no sensitive information is lost or compromised and users can perform in a trusted environment tension-free. Salesforce complies with security and government regulations worldwide, such as TRUSTe, TUV Certificate, PCI DSS Compliance, ISO 27001 Certification, etc. 


  • Improved teamwork

The software allows you to connect and communicate with team members from anywhere thanks to the “Chatter” feature. This lets you connect team members individually or as groups and chat about everything from your clients and their information to other work-related topics such as territory and product/service details. 


  • Better time management

Time management is a huge benefit of Salesforce and one of the best ways to allow a business to grow and thrive. Thanks to comprehensive customer information and useful planning resources, you have everything you need in one place. No more time wasted searching through logs and files for important info.


Salesforce is a comprehensive software for businesses to manage, maintain, communicate with and grow their customer base and revenue streams.


Contact P2L today to learn more about Salesforce and how it can help you business.

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