digital marketing

A beginner’s guide to Digital Marketing: All you need to know!

Online or digital marketing is a huge part of today’s business scene. With most of the world online, marketing has evolved into a realm of opportunity and customer interaction. Many businesses are gradually building a digital presence and marketing strategy to reach their audience where it is most of the time – online! It requires a rigid departure from the traditional methods of marketing. There is no need to be intimidated if you’re new to this form of marketing. It is easy to grasp but takes a dedicated learning plan to familiarize yourselves with important marketing tactics and how to use them for your specific business goals.

What is Digital Marketing?

Digital marketing refers to all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels like search engines, social media platforms, email, and others to connect with current and prospective customers.

Digital marketing helps your business reach a larger audience than you could through traditional marketing methods, and target the prospects who are most likely to buy your product or service. It is more cost-effective than traditional advertising and enables you to measure success regularly and adjust accordingly.

Digital marketing is vital for your business 

It seems as if every other brand or business has a website. And if they don’t, they at least have a social media presence or digital ad strategy. According to Hubspot, digital content and marketing are so common that consumers now expect and rely on them as a way to learn about brands.

All in all, to be competitive as a business owner, you’ll need to embrace some aspects of digital marketing.

Fortunately, digital marketing has a myriad of options and strategies associated with it, so you can get creative and experiment with an array of marketing tactics on a budget. You can also use tools like analytics dashboards to monitor the success and ROI of your marketing campaigns more than you could with traditional promotional content.

Types of Digital Marketing

Content marketing: This refers to the art of creating, refining, executing, and optimizing your web content, and social media content.

Email marketing: A popular method to reach good prospects for your product or service. You can execute newsletters, product updates, and follow-up emails to connect with your audience.  

SEO marketing: It’s all about ranking on search engines. This encompasses thorough keyword research, optimized content copy, proper title tags, meta descriptions, hashtags, optimized images, consumable media formats, and more.

Social media marketing: Quite necessary these days, a social media presence requires good planning, scheduling, and brainstorming interesting and relevant content that is conducive to business goals.

PPC (Paid per click): Paid advertising is a great strategy for many businesses as it allows optimum reach and maximum conversions by putting your product in front of the right people at the right time.


Learn in-depth about each of these types of marketing strategies and more in Digital Marketing: Fundamentals for Getting Started. Now, let me introduce you to the course that will bring you head to head with other businesses who are experts at leveraging digital marketing strategies.

Digital Marketing: Fundamentals for Getting Started

This course is a comprehensive introduction to online/digital marketing for businesses and people wanting a thorough understanding of all things marketing! In this course, you learn about nine different types of marketing strategies and how to use them for maximum sales conversions. You also learn about types of digital content, digital marketing platforms, and amazing technical tools such as the Google Search Console and Google Analytics.

P2L has created this outstanding 3-day course just for you!

The course focuses on the following skills:

  • Introduction to Digital Marketing
  • Why is Digital Marketing important?
  • Types of Digital Marketing: Content, SEO, email, PPC, social media, PR, affiliate, influencer, inbound and outbound marketing.
  • Types of digital marketing content
  • Digital marketing for B2B and B2C business models
  • What are Digital Marketing Platforms?
  • Popular and noteworthy digital Marketing campaigns. 
  • Preliminary research points before you begin Digital Marketing.
  • Digital Marketing Terms
  • Google Analytics and the Google Search Console

You can also benefit from a hands-on workshop that helps you begin planning and executing digital marketing strategies for your business or website.

Who Can Benefit from this course?

Business professionals wanting to adopt and leverage digital marketing strategies.

Anyone looking to become a digital marketer, social media specialist, SEO specialist etc.

Begin your journey today.

Digital Marketing is a must-have skill or resource in the business world today. If you have been reliant on traditional methods till now and are looking for a place to start, this course is the perfect product for you.

Contact P2L today to learn more about the course.