Employee Surveys are one of the most valuable yet underutilized market research methodologies available. They provide you with quantitative information and actionable clarity about how your organization is performing at every position.
Types of Employee Surveys:
- Employee Engagement Survey: this measures how valued employees feel by your company and leadership. This is important if you want to reduce employee turnover.
- Organizational Effectiveness Survey : this helps organizations improve their long-term effectiveness by gathering feedback from employees.
- 360 and Leadership Identification and Development : this survey provides extensive data on how well an employee is performing. 360 surveys can also help assess professionals in leadership roles. The goal of 360 leadership assessment is to provide leaders with insights into their performance, potential, and areas of improvement.
- Onboarding Survey : this survey is given to newly hired employees. The employee evaluates their overall experience with the recruiting and onboarding process
- Exit Interview Survey : this survey is used when an employee leaves your company. The results can be used to improve your company and the specific job responsibilities for the role that is being vacated.
Why conduct an Employee Survey?
- Gives employees a voice. It is an opportunity to establish two-way communication and involve employees in the development process. Being actively involved and included in the planning process makes employees feel that their opinions are valued.
- Measures employee engagement and satisfaction. Measuring employee engagement is important to understand whether your team is happy and satisfied with areas such as company culture, benefits, morale, and so on.
- Understand which areas need improvement. After gathering data about employees’ satisfaction, you can now identify which areas need more improvement in your organization.
- Driver for change. With any market research project, it is important to use the results to establish some changes in the organization. Because the surveys are anonymous, employees can freely share their thoughts. Employee surveys are an excellent first step to change the culture in an organization.
- Results can be used for marketing and recruitment. You can use the positive feedback to promote your business especially when hiring new employees. Job seekers will be more encouraged and motivated to apply when they know what they can expect from your business.
Continually surveying employees can give you a clear picture of where your company is and where you want to be. Leaders can create a plan of action to resolve any issues, as well as continue implementing whatever strategies are working well.